Description

Objective

The objective of the MarCom Specialist role is to ensure the effective planning, coordination, and execution of marketing communication activities and the development process of the brand guidelines, business needs, and agreed timelines. This includes coordinating with agencies, suppliers, and internal teams, managing content calendars and weekly trackers, following up on deliverables and approvals, and supporting the rollout of campaigns, communication materials, and events. The role also monitors monthly marketing performance across key indicators such as reach, engagement, lead generation, and campaign outcomes, while ensuring consistency, quality, and continuous improvement across all communication activities.

Responsibilities

• Support the development and implementation of integrated marketing plans aligned with overall business and marketing objectives.

• Coordinate and execute marketing campaigns across multiple channels, including digital, social media, print, and events.

• Develop, edit, and manage the production of marketing and communication materials, including brochures, newsletters, website content, presentations, profiles, and press releases.

• Ensure all communication materials and activities maintain consistency with approved brand guidelines and messaging.

• Work closely with internal teams, including business development, projects, development, HR, and management, to align marketing initiatives with business priorities.

• Coordinate with external agencies and suppliers to ensure timely, high-quality delivery of campaigns, content, and production requirements.

• Track, analyze, and report on campaign performance and key marketing KPIs to support evaluation and continuous improvement.

• Assist in monitoring marketing budgets and processing supplier quotations, purchase requests, and purchase orders in coordination with the Marcom Senior Partner.

• Conduct market and competitor analysis to support strategic planning and identify relevant opportunities.

• Manage the monthly content calendar and weekly execution tracker to ensure smooth planning, follow-up, and publishing of content.

• Support the organization and execution of events, exhibitions, activations, and on-ground marketing initiatives, including logistics and supplier coordination.

• Monitor execution of campaigns and follow up on implementation details to ensure quality and alignment with approved plans.

• Support internal communication and employer branding initiatives in coordination with HR.

• Assist in developing company profiles, presentations, pitch decks, fact sheets, and related communication materials.

• Maintain regular reporting on progress, approvals, pending items, and upcoming actions to ensure stakeholder alignment.

• Prepare monthly marketing performance snapshots covering reach, engagement, leads, campaign effectiveness, and event outcomes.

Requirements

Position Competencies:

Integrity

• Follows ethical standards when guided.

• Demonstrate honesty consistently.

• Serves as a role model for integrity.

Agility

• Adapts when instructed.

• Adjust priorities independently.

• Anticipates change and acts proactively.

Teamwork

• Cooperates within the team when requested.

• Actively collaborates and supports others.

• Promote team cohesion and shared success.

Ownership

• Completes assigned tasks reliably.

• Takes initiative beyond assigned duties.

• Demonstrates accountability for results and continuous improvement.

Leadership

• Demonstrate self-leadership and reliability.

• Positively influences peers.

• Inspires others through example.

Quality

• Meets basic quality standards.

• Strives for improvement and accuracy.

• Consistently delivers superior work.

Working Conditions:

• Office Based Job

• Occasional Event Attendance as needed